Category Archives: sales

The wedding party can be an awesome source of referrals

Before each wedding I like to get a little bit of background info on the wedding party – are they single? married? in relationships? I like to treat every wedding guest as a potential referral source but the reality is that you spend the most amount of time with the wedding party. If they’re single […]

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Tracking Inquiry Sources

Whether it’s through ShootQ, another studio management program, an Excel spreadsheet or even a Google Doc I highly recommend tracking the sources of your inquiries. Ideally you’ll also note whether they book or not and the total amount spent. This can be a powerful database to use when making business decisions. Let’s say you routinely […]

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Do you know what your USP is?

The concept of the Unique Selling Proposition or USP started in the 1940s to understand a pattern among successful advertising campaigns. Today the term is still used usually to refer to any aspect of a product or service that differentiates it from others. It’s helpful to spend some time figuring out what your USP is. […]

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Negotiation and Discounting

If you’ve ever read one of the myriad of wedding magazines out there you’ll regularly see couples advised to negotiate with all vendors and ask for discounts. In this economy I think it’s only natural for couples to at least inquire about the possibility of negotiation especially when they’re spending considerable sums of money. Of […]

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Save the Dates and Thank You Cards as Marketing Tools

I like to price my save the date and thank you cards very competitively as they are essentially direct marketing pieces for your work sent by the couple to their network of friends and family. Make sure to include a discrete logo on the back of the card. If you don’t like designing cards you […]

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