Category Archives: marketing

How can I book more weddings for more money?

Kate and I are both members on numerous online forums and photographer facebook groups. A fairly frequent question that comes up, especially from newer photographers, is “How can I book more weddings?” or “How can I make more money from photography?”. Just last week I had an email from a photographer saying “I admire your […]

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Trash the Dress Sessions

Post wedding shoots, or trash the dress sessions, can be a good way to earn additional revenue in the quieter months, they can be a great way to add to your portfolio, and they can also give you an opportunity to practice composition, posing and lighting without the time constraints and stress of the wedding […]

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Distributing your Business Cards at Weddings

When I’m photographing weddings, I like to carry my business cards on my person so that I always have them available to hand out if anyone asks for one (there’s nothing worse than leaving them in your bag, running back to get them and then having to remember which guest asked for your card!)  I […]

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Save the Dates and Thank You Cards as Marketing Tools

I like to price my save the date and thank you cards very competitively as they are essentially direct marketing pieces for your work sent by the couple to their network of friends and family. Make sure to include a discrete logo on the back of the card. If you don’t like designing cards you […]

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Site Titles for Websites and Blogs

A quick way to improve your SEO is to create a relevant, targeted site title for your website and blog.  You’ll want to include terms that prospective clients would search for – so my website has the site title, “Boston Wedding Photographer, Lifestyle and Pet Portraiture” because I want to target people searching for wedding […]

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